X-Men and The Fake Comics Diversity War

Some people think a female Wolverine is a cheap gimmick; this would be a more important concern if original-recipe Wolverine didn’t start out as a cheap gimmick too.

If you’re not a regular reader of American comics, you may not know that die-hards on all sides have been waging a ferocious culture war over them for the past several years. One side says that old, crusty comic book fans just can’t handle women and minorities taking over the roles of beloved superheroes, and these regressive, bigoted people need to either (preferably) die out, or get with the times; the other side says that a lot of the so-called “diversity” in modern comics is a cynical sales ploy used to deflect criticism from lazy, uninspired writing. They’re both right to a certain extent (in the same way that a stopped clock is still going to be right some of the time), but more importantly, they’re both kind of delusional.

But that’s not special; nonsensical arguments over pop culture that take place primarily on the internet are a dime a dozen. No, what makes this particular kerfuffle interesting to me is that it seems to take place in some kind of alternate universe where X-Men comics never existed. Now, considering the fact that Marvel has done basically everything to kill that franchise outside of taking it back behind the barn and shooting it, you may not believe this, but at one time, the X-Men were the most popular superheroes in the entire world; yet if you acknowledge that, the argument for not one but BOTH SIDES of this argument falls apart in pretty spectacular fashion. As tiresome as I find the “You’re a bigot!” “No, you’re the REAL bigot!” arguments, I have to admit to some fascination with this opportunistic, selective memory regarding comic book history…or, more bluntly, how can you ignore the evidence that’s right in your face?

Let’s examine the “Diversity is used as a cynical marketing ploy, and that just sucks,” side first.

Diversity for Diversity’s Sake…is Good?

The pushback against more diverse character types in comics is not about hatred of women and minorities…in most cases. (I mean sure, you can find a small group of legitimate bigots for whom that is the issue, but that’s a subject for another day.) No, the pushback is how diversity is shamelessly used as both carrot and stick for readers. Example: GenericHero, who has been portrayed as male for 40 years, suddenly passes the torch to a female successor. Marketing goes crazy: “It’s GenericHero, like you’ve never seen HER before! Forget everything you ever knew about GenericHero, it’s a new era of Ass-Kicking!” Every ad for this “event” features heroic pin-ups of GenericHero looking hella awesome, complete with her sexy (but not TOO sexy) redesigned-yet-classic costume, and from all the hype, you’d think this was the biggest thing to ever happen to comic books since Batman decided to put on a cape.

Then the new comic with GenericHero debuts, and the character does exactly the same boring shit he/she has been doing for the last 30 years; the only difference is that she often makes snide comments about how the bad guys underestimate her now because she’s a woman (or if the writers want to be REALLY edgy, they might insert a comment that vaguely alludes to the fact that she has a menstrual cycle.) When readers complain, “This is not the revolution of GenericHero that we were promised,” the answer from the creative team is invariably “Shut up, you just can’t handle the fact that there are women in comics now, you pathetic, basement-dwelling misogynists!” Then comic fans go “Umm, excuse me?”, and sales plummet. Then industry pundits say “Sales of GenericHero plummet since the mantle was taken up by a woman; indisputable proof that comic book readers CANNOT HANDLE CHANGE!” Rinse and repeat with the next costumed hero.

God, it’s tiresome.

Anyway, so we can all agree that Diversity for the sake of Diversity, or Diversity used as a mercenary selling point, doesn’t work, right? It’s always forced, and boring, and never as good as if the writers had just focused on the traditional char…..

…Oh, right. Uncanny X-Men happened. Diversity For the Sake of Diversity can actually be awesome when done right.

Make no mistake, the 1975 relaunch of the “All-New, All-Different” X-Men started out as tokenism at its finest. “Look, there’s a Native American! And a Black Woman! And a Russian, and a German, and a Japanese Guy! There’s even a Canadian named ‘Wolverine,’ because wolverines are from Canada!” Seriously, the entire concept behind Wolverine’s initial character was “let’s have a Canadian superhero, because we don’t have one yet;” then when the character failed to become popular immediately, the only thing that kept him from being written out of the book was the fact that the one Canadian who worked for Marvel lobbied for him. The only thing missing from Giant-Sized X-Men #1 was a giant sticker that said “Look How Progressive This Comic Book Is! Do We Get A Gold Star????”

If things had continued in this vein, it would probably have been a pretty cringeworthy comic, and sometimes it was (See: Banshee the Irishman and his literal castle full of leprechauns.) But writer Chris Claremont took these created-via-checklist characters and did something interesting with just about all of them. Instead of being a stereotypical Earth Mother type, it turned out that Storm’s “all-loving African Goddess” shtick was a lie she told herself to escape from the horrors of her past, and when she let go of that role, she wasn’t sure she liked the person she was underneath. Nightcrawler explored religious guilt while still being charming and swashbuckling, and never committing the cardinal sin of becoming humorless. Soviet-born Colossus struggled with life in America for reasons having little to do with his superhero identity, especially when he started to have feelings for a young Jewish girl with a vastly different upbringing. And of course, Wolverine’s character went on to explore all these huge themes that have made the character one of the pillars of the genre: the nature of violence, which victimizes even its perpetrators; the role that memory, which is fallible, plays in identity; the concept of Logan as a sort of quintessential war veteran, suffering a kind of ongoing PTSD that never gets better, because there’s always another war.

This was stuff that really hadn’t been explored in comics, and rocketed the comic to a completely unexpected level of popularity; instead of being an oddity, UXM became the standard against which other comics were judged, rightly or wrongly. And it all happened because Claremont made good use of the “Diversity First” concept he was given; taking the opportunity to tell stories that hadn’t been told, couldn’t be told, with someone like Spider-Man. The promise of all-new, all-different stories wasn’t a marketing ploy, because the stories actually were new…and that’s something that’s much easier to do when you’re starting from a different place than you were before. Diversity, whether you want to tag it with the label “forced” or otherwise, can be a great jumping off point for creativity.

So the argument “Forced Diversity Never Works,” is somewhat undermined by the fact that, historically, it can work. And as to whether or not it’s cynical…how do you even judge that? “Let’s call the Canadian character Wolverine because wolverines are from Canada and it’s a new gimmick,” sounds pretty cynical, not to mention simplistic, but look at what writers have done with that character; look what James Mangold did with the film Logan, earlier this year. Just because someone has the gall to be cynical enough to hope that something catches eyes and makes money, that doesn’t mean it necessarily has to be thematically cynical. It doesn’t mean anything, really. If a great story comes from a cynical place, it’s still a great story; if a bad story comes from an idealistic place, the best you can say is “Well, at least your heart was in the right place, dear.”

Old Comic Fans Can’t Handle Diversity, Except When They Do

Okay, so we’re all on board that diversity in comics is awesome, right? No, we still have to worry about those old, regressive comics fans, who think a character named “Iron Man” should probably be a man and not a fifteen-year-old girl. These old fossils just can’t handle women, particularly minority women, in positions of power, and all of their arguments about so-called “forced writing” and “cynical marketing” are just a smoke screen for their hate! They just want to go back to the bad old times when superhero comics were predominantly WHITE and MALE and–

In this issue: Strong black woman beats up white men because they are dumb and totally deserve it.

In this issue: Strong black woman demands the return of her superpowers from brilliant Native American engineer/shaman, because that’s just how the ’80s rolled in superhero comics.

…Oh, right, the time when Uncanny X-Men was the best-selling comic in the world was during the time when it was led by Storm, who happened to have no superpowers at the time; having lost her powers, she was leading the team with a combination of street smarts and pure chutzpah. I’m confused: are these crusty old comics fans who can’t handle minority women in the spotlight, the same comics fans who were buying Uncanny X-Men in droves during the ’80s? Or were these different fans? Considering the fact that UXM was the best-selling comic, if readers had a huge aversion to minority women in positions of power, they had a really funny way of showing it.

it’s almost like readers accept diversity without comment when diversity leads to characters they love and stories they feel invested in, and only have a problem with it when the diversity itself is used as a stand-in for telling a decent story. So the argument was never really about diversity in the first place, but about the fact that many, if not most, American Superhero comics have been fundamentally directionless for decades and need a new raison d’être if they’re ever going to be worthwhile again. What we hear over and over again, bleated as though from a group of sheep, is “Diversity this, Diversity that, grrrr!”, when what we could be talking about is “What role does the superhero comic serve now in the age of immersive videogames, where you can really feel like you have superpowers? What can a superhero comic do to remain vibrant beyond serving as mere fodder for the summer movie franchises that have all but replaced it in popular culture?” These, to me, at least, are interesting questions. “How many of the people who loved Storm in the ’80s have become misogynist bigots since then?” is not an interesting question.

An admission: yes, I’m basing a lot of this on the one-time popularity of UXM, which was only one comic among many. That said, it was not only the best-selling comic, it was essentially the flagship title of the entire industry for many years; it was the comic people gave to their friends to get them into comics. While UXM may have only been one title, I don’t think you can brush it aside as an exception when it was seen as not just a good comic, but the standard to be emulated. How can we act like “Old” comic fans are the problem, when the most popular comic from decades ago was filled with all of the things they supposedly aren’t progressive enough to handle today? How can we act like all sales-driven diversity initiatives are bad when they gave us Wolverine, which led to Hugh Jackman as Wolverine? It boggles the mind.

TLDR: This whole fight over diversity in comics is a total sham. Yes, some bigots exist among comics fandom, and yes, some writers use gender and racial diversity as a shield to deflect criticism of otherwise poor writing; both of these facts are largely irrelevant to what the medium is and where it’s going.

2 thoughts on “X-Men and The Fake Comics Diversity War”

  1. Yay, you’re back! I don’t know if you heard, but regarding the Marvel vs. Capcom Infinite, there’s been A LOT of criticism over the game for not having X-Men characters in their roster. Even Capcom PR said stuff like “Oh, young people these days don’t know X-Men. They only know MCU characters” and something like “Magneto isn’t in, but he’s just a function overall in the grand scheme of things. So we replaced him with characters that do the same thing as he does like Nova & Ultron!”

    X-Men was what got me into comics back in the day and it’s a shame that they are thrown to the backside. I found it fascinating how different the characters were. I mean, a LOT of minorities like them. Fans haven’t forgotten about them, but Marvel seems insistent on not saying any more about them.

    About diversity, it’s interesting. Because I’ve been reading about how forcing things onto someone doesn’t end well for the most part. Was Giant-Size X-Men really forced though? Maybe Claremont thought it would be fun to do something different for once?

    You’re right though that comics are in a huge mess due to a boatload of other problems than just diversity. I mean, do most people care about comics even if you point out those issues? A lot still think of them as “kids’ stuff” or just can’t bother to read. Someone said it best that comics/geek culture is basically a new “middle class” that not everyone cares about (unless it’s movies).

    1. That Capcom situation is just depressing -____-.

      I don’t know exactly what happened with X-Men; some people think that because Fox has the movie rights and Marvel doesn’t, Marvel isn’t interested in doing much with the X-Men. Which is probably true to a certain extent, but they probably plan on getting those rights back eventually, so they shouldn’t want the franchise to completely die out, right?

      I haven’t been reading the comics consistently since I was a teen, but from what I have read, I haven’t liked the direction for a long time. I could yak here about how the writers have seriously messed up the X-Men in the last 15 years, but I think that’s another post, lol.

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